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How to Make an Impression with Email Marketing
One of the greatest things people shopping online are seeing these days is a personalized experience. Personalized marketing, product recommendations, promotions, and emails. Today I want to talk a...
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eCommerce Fulfillment: Increase Your Success From Within
When it comes to a site’s success, internal processes are often seen as a secondary importance, and therefore, gets moved to the back of the priority bus. You ask most eCommerce Managers if they’d...
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How To Get Noticed With Mobile Apps
“How do I get noticed on mobile/social?” I get asked this a lot. I’ve started reading Ctrl Alt Delete by Mitch Joel, and in the very first chapter, he reminds us that in business, we have to think like...
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Last Minute Holiday eCommerce Check list
Alright, we’re here. It’s officially November! The holiday season is upon us and what better way to ensure we’re all well prepared for it, than to share a last minute Holiday eCommerce Check List....
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Montreal Jewish Chamber of Commerce Talks Add to Cart Strategy
Last month, I attended the Montreal Jewish Chamber of Commerce’s “Add to Cart” event where they hosted a networking cocktail, and a panel discussion from 3 established eCommerce folks in Canada. Harley...
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Last Minute Holiday Prep for your eCommerce Site
Well, it’s October, and the craziness of Black Friday, Cyber Monday, Christmas, and Boxing Day is just around the corner! Fortunately for you, there’s still a little bit of time for some last minute...
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Marshmallow Soft Sell: Attention Grabbing Personalized Content
I was on a call with a prospective client recently and we started talking about the difference between the hard sell and the soft sell in the online world. This conversation got me thinking, here in...
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